Startup Tips #1 – Customer Development in a Nutshell
Date : January 20, 2021 By
How to start a business that works & solves essential problems
Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you’ve tried and failed before. Or you have an existing business is building out a new product — customer development is the critical activity you cannot skip.
The principles were invented by Steve Blank, the father of the lean startup movement. They’re tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas — before you launch them.
If you search for “customer development” on Google, you will find a ton of resources, and a lot of it is good. But after teaching this skill in person for nearly 10 years I’ve concluded that reading about customer development is not sufficient to put it into practice.
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