Almost every successful business started as one thing and became another. Finding product-market fit requires rapid iteration and sometimes a complete pivot.
Almost every successful business started as one thing and became another. Finding product-market fit requires rapid iteration and sometimes a complete pivot.
Keeping clients happy and making them successful with your product or service can be a daunting task. Here are some best practices when managing clients.
If you’re building a company you need to learn to embrace bad news. It’s here that the real nuggets of customer development show up.
Serial entrepreneurs have likely tried it, failed at it, and succeeded at it. Here are 10 tips you can follow and skip the failing.
Pitching your startup to investors takes practice. But here are 11 tips that will help you understand the art and science of good presenting.
A case study of OUYA and the entrepreneurs’ trap
The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development. Unfortunately, most entrepreneurs neglect to do this before launching their business — mostly because it’s hard and not nearly as fun as building your product or service. But also because most people really don’t even know how to do it.
But how do you extract the real need from potential customers so you
We’ve all heard stories of startups who had rocket-powered growth and an equally fast crash and burn. Companies like Ouya, YikYak, and Jawbone raised tons of money, launched a product, invested millions in sales and marketing only to come crashing down soon after they ran out of money.
In simple terms, they never did the work required to achieve product-market fit.
This customer development tip looks at one of these companies, OUYA, and figure out why they failed.
Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.
Here’s the story from startup crash and burn to $128 million exit in a step by step bullet point format.
How to extract real pain points from customers
Interviewing potential customers is the only way to know if your business idea is going to work. It’s an essential process to be done BEFORE you launch your product or service.
But how do you extract the real need from potential customers so you can validate a problem and confirm you are solving is the right one. Use customer development to extract real pain points from customers.
Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.
Learning to be an entrepreneur isn’t rocket science. In fact, most people are inherently entrepreneurial. This course teaches the basic principles and practices of being an entrepreneur.
The basic building block of starting a business.
The most essential aspect of business building is solving a significant problem or need for a specific segment of customers. The most effective way to identify a problem worth solving is to start with a problem hypothesis.
This is a process that informs your entire customer development process by helping you frame who you think the customer is, what problem they have, and what benefit they get after solving it.
Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.