Startup Tips #4 – Problems are Found in the Why

Date : June 7, 2021 By Jeff Solomon

How to extract real pain points from customers

Interviewing potential customers is the only way to know if your business idea is going to work. It’s an essential process to be done BEFORE you launch your product or service.

But how do you extract the real need from potential customers so you can validate a problem and confirm you are solving is the right one. Use customer development to extract real pain points from customers.

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