Startup Customer Development Course – Finding Product-Market Fit
Date : January 17, 2021
USE COUPON BDA46CA8208CEAED7F73 TO GET THIS COURSE FOR $29.99
(THAT’S 66% OFF THE REGULAR PRICE OF $89.99)
The ultimate online course to identify real problems + validate your idea – Essential training for entrepreneurs, product managers & businesses
Take my customer development course exclusively on Udemy.
This course is for entrepreneurs, dreamers, risk-takers, adventurers, and just anyone who has ever had a business idea. The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development before launching their business.
Unfortunately, most entrepreneurs neglect to do this — mostly because it’s hard and not nearly as fun as building your product or service. But also because most people really don’t even know how to do it.
What is product-market fit?
Product market fit means you have found a viable solution to a real customer problem at an acceptable price point. And while this is very difficult to achieve, every single successful company from McDonalds to Facebook has found it.
Learning objectives for this course:
- The Importance Of Customer Development And How To Apply The Techniques To Your Own Business
- How To Develop Effective User Interview Techniques
- How To Iterate Your Product Or Service To Meet Actual Customer Needs
- Where To Find Customers And How To Identify Good Early Adopters
- How To Increase The Speed At Which You Find Product-Market Fit
- How To Create A Sustainable Business Model
- To Dramatically Improve The Chances Your Startup Will Succeed
You do not need to have a big idea in order to take this course. In fact, starting with a small idea and learning it’s not a good one is great to practice and will set you up for success on your next idea. But you will need some kind of business idea or concept in mind in order to start working on the customer development process.
Problem Hypothesis
A problem hypothesis is the first step in customer development because it is where you make a guess at stating who your customers are, what their problems are, and what benefits they get from solving those problems.
User Stories
A user story is a very short (typically one-sentence) explanation of who a particular user is (i.e. firefighters), what is an activity or behavior they might do (i.e. wear fire-proof clothing) and what they get out of doing that action (i.e. don’t get burned).
Customer Interviews
Doing effective customer development interviews takes practice. But you can create an interview framework to help you extract the greatest value from talking to potential users.
Ask 100 entrepreneurs working on a startup if they did customer development before launching. Or if they continue to do it after. Almost certainly 100% of them will say yes. But the truth is most of them won’t be able to show you any real data they collected, or the surveys they built, or the interview summaries they wrote up.
That’s because they didn’t do any of that.
This course is designed to demystify the customer development process by breaking down the technique into easy-to-understand steps. I have aggregated and organized thousands of hours of content into bite-sized nuggets of actionable wisdom.
You will learn exactly what to do and how to do it. I will show you examples and give you templates to follow. I will guide you through personal experience — showing you what worked and what hasn’t worked for me and the hundreds of people I’ve taught this work to.
If you are looking for a quick path to a million-dollar company, this course is not for you. Real entrepreneurs have learned, mostly through trial and error, that launching and growing a successful startup requires preparation and work before you even incorporate or buy a domain name or write a single line of code.
Students of this course should be ready to do the difficult but essential work of customer development before launching your business. If you have an idea, and you want to give yourself the best odds for success, this course will give you an edge over your competitors.
Customer development is about testing your hypothesis and gathering enough data to confirm your idea addresses a real customer need. The truth is you almost certainly won’t succeed if you don’t take this step before launching your business.
So, if you are determined to succeed, and you aren’t afraid of failure, then you are the right student for this course. So join me in learning the art of customer development.