{"id":188,"date":"2021-01-20T03:42:07","date_gmt":"2021-01-20T03:42:07","guid":{"rendered":"https:\/\/bak.me\/blog\/?p=188"},"modified":"2021-10-11T04:18:06","modified_gmt":"2021-10-11T04:18:06","slug":"startup-tip-customer-development","status":"publish","type":"post","link":"https:\/\/bak.me\/blog\/startup-tip-customer-development\/","title":{"rendered":"Startup Tips #1 &#8211; Customer Development in a Nutshell"},"content":{"rendered":"\n<p class=\"subtitle has-medium-font-size\">How to start a business that works &amp; solves essential problems<\/p>\n\n\n\n<p>Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you&#8217;ve tried and failed before. Or you have an existing business is building out a new product &#8212; customer development is the critical activity you cannot skip.<\/p>\n\n\n\n<p>The principles were invented by Steve Blank, the father of the lean startup movement. They&#8217;re tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas &#8212; before you launch them.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer Development in a Nutshell - How to start a business that works &amp; solve essential problems.\" width=\"950\" height=\"534\" src=\"https:\/\/www.youtube.com\/embed\/I_YTZgX-FAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>Customer Development in a Nutshell<\/figcaption><\/figure>\n\n\n\n<p>If you search for \u201ccustomer development\u201d on Google, you will find a ton of resources, and a lot of it is good. But after teaching this skill in person for nearly 10 years I\u2019ve concluded that reading about customer development is not sufficient to put it into practice. <\/p>\n\n\n\n<p>Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" id=\"https:\/\/www.udemy.com\/course\/startup-customer-development-finding-product-market-fit\/?referralCode=799B301D2B1854B56CEA\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-luminous-vivid-orange-color has-text-color\">Get My Course on Udemy<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How to start a business that works &amp; solves essential problems Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you&#8217;ve tried and failed before. Or you have an existing business is building out a new product &#8212; customer development is the<a class=\"read-btn hvr-right more-link\" href=\"https:\/\/bak.me\/blog\/startup-tip-customer-development\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[4,8],"class_list":["post-188","post","type-post","status-publish","format-standard","hentry","category-tips","tag-customer-development","tag-startups"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":210,"url":"https:\/\/bak.me\/blog\/startup-tip-why-startups-fail\/","url_meta":{"origin":188,"position":0},"title":"Startup Tips #5 &#8211; Why Startups Fail","author":"Jeff Solomon","date":"July 13, 2021","format":false,"excerpt":"A case study of OUYA and the entrepreneurs' trap The truth is that most startups fail. But this statistic would be much lower if founders simply embarked on the simple, but not easy, process of Customer Development. Unfortunately, most entrepreneurs neglect to do this before launching their business \u2014 mostly\u2026","rel":"","context":"In &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/bak.me\/blog\/category\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/HsR7Ws41NNI\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":199,"url":"https:\/\/bak.me\/blog\/startup-tip-product-market-fit\/","url_meta":{"origin":188,"position":1},"title":"Startup Tips #2 &#8211; What Is Product-Market Fit","author":"Jeff Solomon","date":"March 6, 2021","format":false,"excerpt":"Using customer development to maximize startup success. Finding product-market fit is the holy grail for any startup. And not finding it is why so many startups fail. Achieving this goal can only be accomplished by applying the customer development framework before you begin building your product or service. https:\/\/youtu.be\/mPIGl7EIeHU What\u2026","rel":"","context":"In &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/bak.me\/blog\/category\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/mPIGl7EIeHU\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":222,"url":"https:\/\/bak.me\/blog\/dont-be-afraid-of-bad-news\/","url_meta":{"origin":188,"position":2},"title":"Don&#8217;t Be Afraid of Bad News &#8211; The Essential Ingredient for Product-Market Fit","author":"Jeff Solomon","date":"October 20, 2021","format":false,"excerpt":"If you're building a company you need to learn to embrace bad news. It's here that the real nuggets of customer development show up.","rel":"","context":"In &quot;Posts&quot;","block_context":{"text":"Posts","link":"https:\/\/bak.me\/blog\/category\/posts\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/10\/dont_be_afraid_bad_news.jpg?fit=1200%2C657&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/10\/dont_be_afraid_bad_news.jpg?fit=1200%2C657&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/10\/dont_be_afraid_bad_news.jpg?fit=1200%2C657&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/10\/dont_be_afraid_bad_news.jpg?fit=1200%2C657&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/10\/dont_be_afraid_bad_news.jpg?fit=1200%2C657&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":208,"url":"https:\/\/bak.me\/blog\/startup-tip-problems-in-why\/","url_meta":{"origin":188,"position":3},"title":"Startup Tips #4 &#8211; Problems are Found in the Why","author":"Jeff Solomon","date":"June 7, 2021","format":false,"excerpt":"How to extract real pain points from customers Interviewing potential customers is the only way to know if your business idea is going to work. It's an essential process to be done BEFORE you launch your product or service. https:\/\/youtu.be\/Zw5zmrnkzFU Problems are Found in the Why But how do you\u2026","rel":"","context":"In &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/bak.me\/blog\/category\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/Zw5zmrnkzFU\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":202,"url":"https:\/\/bak.me\/blog\/startup-tip-problem-hypothesis\/","url_meta":{"origin":188,"position":4},"title":"Startup Tips #3 &#8211; What is a Problem Hypothesis","author":"Jeff Solomon","date":"April 27, 2021","format":false,"excerpt":"The basic building block of starting a business. The most essential aspect of business building is solving a significant problem or need for a specific segment of customers. The most effective way to identify a problem worth solving is to start with a problem hypothesis. https:\/\/youtu.be\/75tJCzNXbb8 What is a Problem\u2026","rel":"","context":"In &quot;Tips&quot;","block_context":{"text":"Tips","link":"https:\/\/bak.me\/blog\/category\/tips\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/75tJCzNXbb8\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":153,"url":"https:\/\/bak.me\/blog\/intro-to-entrepreneurship-course\/","url_meta":{"origin":188,"position":5},"title":"Intro to Entrepreneurship","author":"Jeff Solomon","date":"May 7, 2021","format":false,"excerpt":"Learning to be an entrepreneur isn't rocket science. In fact, most people are inherently entrepreneurial. This course teaches the basic principles and practices of being an entrepreneur.","rel":"","context":"In &quot;Posts&quot;","block_context":{"text":"Posts","link":"https:\/\/bak.me\/blog\/category\/posts\/"},"img":{"alt_text":"Intro to Entrepreneurship","src":"https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/01\/intro_to_entrepreneurship.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/01\/intro_to_entrepreneurship.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/01\/intro_to_entrepreneurship.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/01\/intro_to_entrepreneurship.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/bak.me\/blog\/wp-content\/uploads\/2021\/01\/intro_to_entrepreneurship.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/posts\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/comments?post=188"}],"version-history":[{"count":5,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions"}],"predecessor-version":[{"id":206,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/posts\/188\/revisions\/206"}],"wp:attachment":[{"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/categories?post=188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bak.me\/blog\/wp-json\/wp\/v2\/tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}