Entrepreneurship Starts Here

Using customer development to maximize startup success.

Finding product-market fit is the holy grail for any startup. And not finding it is why so many startups fail. Achieving this goal can only be accomplished by applying the customer development framework before you begin building your product or service.

In order to find product-market fit, you must identify a significant customer pain.

Product-market fit means you have found a viable solution to a real customer problem at an acceptable price point. And while this is very difficult to achieve, every single successful company from McDonald’s to Facebook has found it. By applying the customer development framework to your startup, you are more likely to achieve product-market fit before you run out of money and resources.

Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.

How to start a business that works & solves essential problems

Customer Development is the single most important skill entrepreneurs need to be successful. Whether launching a startup for the first time. Or you’ve tried and failed before. Or you have an existing business is building out a new product — customer development is the critical activity you cannot skip.

The principles were invented by Steve Blank, the father of the lean startup movement. They’re tested, proven, and used by successful entrepreneurs and product managers every day to identify business opportunities and validate ideas — before you launch them.

If you search for “customer development” on Google, you will find a ton of resources, and a lot of it is good. But after teaching this skill in person for nearly 10 years I’ve concluded that reading about customer development is not sufficient to put it into practice.

Get my entire 57 lecture course and learn to take action, start doing customer development and build a business that lasts. Available on Udemy for only $29.99.