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What is a Problem Context?

The problem context is an effective way to get users to share stories during customer development interviews. Learn why and how.

What is a Problem Hypothesis?

The best thing you can do when starting a new business is to develop a hypothesis. The user story format can help you formulate a problem hypothesis and begin proving your idea will work or not.

What Is Customer Development?

Customer development is the most important skill for any entrepreneur when launching a business. Here’s what it’s all about.